04_DSC8314-cro4-3.jpg

The Center for Childhood Development

The Center for Childhood Development provides occupational, speech, and physical therapies for children and families in West Michigan. 

  The Center for Childhood Development  provides occupational, speech, and physical therapies for children and families in West Michigan. After 5 years in business they had a sterling reputation, but a visual identity that didn't reflect their commitment to the cause.

The Center for Childhood Development provides occupational, speech, and physical therapies for children and families in West Michigan. After 5 years in business they had a sterling reputation, but a visual identity that didn't reflect their commitment to the cause.

thecenterforcd.com.jpg
 Interviews with families were revealing: making decisions about therapy is exhausting, time and cost commitments are high and parents only want what's best for their kids. They're searching for relief and reassurance that their children will have the attention they deserve. 

Interviews with families were revealing: making decisions about therapy is exhausting, time and cost commitments are high and parents only want what's best for their kids. They're searching for relief and reassurance that their children will have the attention they deserve. 

ccd-mobile-02.png
 Communication tools for The Center have been designed to delight, to feel like a hug, and make you smile. The process of therapy is work, but it doesn’t need to look like it.    Creative Direction, Design, Photography

Communication tools for The Center have been designed to delight, to feel like a hug, and make you smile. The process of therapy is work, but it doesn’t need to look like it. 

Creative Direction, Design, Photography

02 DSC_8879.jpg
01_DSC8270-crop.jpg
ccd-leavebehind-card.png
ccd-business-cards.jpg