Tom McCarthy Associates is an experienced NYC contract furniture rep that offers a focused portfolio of products that support the needs of fast-changing environments in Work and Learning spaces.
A visual brand identity has been built to position this experienced group as a trusted partner servicing Dealers, A&D, and end-users. Its understated aesthetic allows the brand to work on a parallel scale with the manufacturers it represents. Not to do outdo them, but to live alongside them.
Design Planning, Creative Direction, Design
Additive elements dress up the logo during holidays to act as interim avatars on social platforms.