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izzy is…
This folksy movie explores the playful history and values of izzy; a young contract furniture company in Spring Lake, Michigan. They make furniture, but their motivation is to make life better, easier, and simply delightful.
This piece is only one component of a large body of work that helped establish a position of wit, smarts, and energy in an otherwise ordinary market.
Design Direction
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UICA
UICA (The Urban Institute for Contemporary Arts) is Michigan’s largest contemporary arts center. In 2007, they began a capital fundraising campaign to raise awareness and gain support for plans to build a new facility in an untapped area of downtown Grand Rapids. With a hefty goal in mind, and the backing of the community, their goal was realized.
Design Direction, Production Management, Design
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InterfaceFLOR Hospitality
This energetic video illustrates the variety of options that modular carpet tile affords designers when designing hospitality environments. This was part of a broader effort to introduce a re-invigorated Interface Hospitality brand to influential A&D (architects and designers) specifiers and hospitality brand managers who attended the 2011 HD Expo show in Las Vegas.
Design Direction
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Herman Miller
Herman Miller relaunched a select offering of old and newer classics into the retail giant Costco. This project was a phased approach: test, assess, and launch. The final packaging results acted as a billboard for the product inside. Modern, crisp photography helped the audience understand how the product could fit into their lives with quick-read copy highlighting product features. The monochromatic approach to color produced a box that leapt from the shelves in a visually crowded warehouse. Supporting tools included product overviews, hang tags, shipping boxes, and assembly instructions.
Design Direction, Design, Photography Direction
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InterfaceFLOR Hospitality
This program was designed to introduce a re-invigorated Interface Hospitality brand to influential A&D (architects and designers) specifiers and hospitality brand managers attending the 2011 HD Expo show in Las Vegas.
“Design Your Floor!” speaks to the variety of options that modular flooring provides designers, giving them freedom to make floors a core element of their interiors, as opposed to traditional wall-to-wall carpeting. These event materials included advertising, a movie that looped during the show, top-down photography, a promotional website and printed handouts.
Design Direction, Design, Photography Direction
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ArtPrize
ArtPrize: the world’s largest art prize voted by the public. This popular event was devised in 2009 and launched six months later. This sprint to the finish included everything from the logo, street signage, event guides, amenities, artist packets, brand guidelines, street posters, special event invitations, special edition posters, street banners, you name it.
Design Direction, Design
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izzy
izzy = cool, affordable, and personal office furniture. This communication program helped establish izzy in a position of wit, smarts, and energy in an otherwise ordinary market. The challenge? To be certain that every component illustrated the importance of “simple pleasures”. And to live life with fun, thoughtful, office furniture that makes you forget you’re at work. Elements ranged from advertising, library tools, product literature, showroom design, catalogs, amenities and more.
Design Direction, Design, Photography Direction
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HON
In addition to remodeling their office spaces, HON was also remodeling their brand. Part of that transformation meant providing their dealers, potential business partners, and end-users with a better of understanding of where HON came from and where they were going. This animated video was designed to preface facility tours, educating visitors about the history of HON and their core values as a company. The tone reflects and celebrates the company’s longtime culture of service, and vision for their future.
Design Direction
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Fiat USA
This is a small sampling of sketches that were the result of a furious scramble to launch the Fiat Cinquecento in the United States. The agency officially tasked with the launch reached out for help in a state of panic. And although the work that they've produced to-date barely resembles our deliverable, I occasionally see something familiar.
Design Direction, Design
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Bloomscape
Bloomscape designed a process that allowed them to pack and ship plants without injury. Neat! Targeting young, urban dwellers, an award-winning graphic identity, packaging, and website created a young, fresh, approachable tone convincing users that Bloomscape was gardening made simple.
Design Direction, Design, Writing, Photography Direction
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Herman Miller Healthcare
Herman Miller’s growing healthcare business has existed solidly for several years. But when competitors stepped up their game, they decided it was time for a brand reposition to remind the field about the unique advantages they held over other contract furniture companies, supporting the claim of a trusted resource and expertise in the industry.
Design Direction, Design, Photography Direction
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Guilford of Maine
After changes of ownership and acquisitions, Guilford of Maine needed a fresh start. A clear new direction has set them on the path of being the leading performance textile provider in the areas of Education, Healthcare, and Office environments. Program materials range from advertising, library systems, product literature and showroom design. All with the same goal in mind: Convincing designers that these time-tested products provide designers with the freedom to make bold choices by starting with the classics.
Design Direction, Design
