The Center for Childhood Development provides occupational, speech, and physical therapies for children and families in West Michigan. After 5 years in business they had a sterling reputation, but a visual identity that didn't reflect their commitment to the cause.
Interviews with families were revealing: making decisions about therapy is exhausting, time and cost commitments are high and parents only want what's best for their kids. They're searching for relief and reassurance that their children will have the attention they deserve.
Communication tools for The Center have been designed to delight, to feel like a hug, and make you smile. The process of therapy is work, but it doesn’t need to look like it.
Creative Direction, Design, Photography