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Herman Miller

Herman Miller relaunched a select offering of old and newer classics into the popular retail store Costco. 

  Herman Miller  relaunched a select offering of old and newer classics into the popular retail store Costco. Modern, crisp photography helped the audience understand how the product could fit into their lives with quick-read copy highlighting product features. The monochromatic approach to color produced a box that leapt from the shelves in a visually crowded warehouse. Supporting tools included product overviews, hang tags, shipping boxes, and assembly instructions.   In collaboration with Peopledesign

Herman Miller relaunched a select offering of old and newer classics into the popular retail store Costco. Modern, crisp photography helped the audience understand how the product could fit into their lives with quick-read copy highlighting product features. The monochromatic approach to color produced a box that leapt from the shelves in a visually crowded warehouse. Supporting tools included product overviews, hang tags, shipping boxes, and assembly instructions.

In collaboration with Peopledesign

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